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Strategic marketing [Book] : an applied perspective / Karel Jan Alsem.

By: Material type: TextTextPublication details: Boston : McGraw-Hill, c2007.Description: xi, 324 p. : ill. ; 27 cmISBN:
  • 9780073025865
  • 0073025860 (alk. paper)
Subject(s): DDC classification:
  • 658.8101 22
Other classification:
  • 658.8101
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 658.8101 ALS-S (Browse shelf(Opens below)) Available 40933
Total holds: 0

Includes bibliographical references and index.

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