Strategic marketing an applied perspective /
Alsem, K. J.
Strategic marketing an applied perspective / [Book] : Karel Jan Alsem. - Boston : McGraw-Hill, c2007. - xi, 324 p. : ill. ; 27 cm.
Includes bibliographical references and index.
All.
9780073025865 0073025860 (alk. paper)
Marketing--Management.
658.8101
Strategic marketing an applied perspective / [Book] : Karel Jan Alsem. - Boston : McGraw-Hill, c2007. - xi, 324 p. : ill. ; 27 cm.
Includes bibliographical references and index.
All.
9780073025865 0073025860 (alk. paper)
Marketing--Management.
658.8101