Effective business communication / [Book] Alpana Gupta and S. M. Gupta
Material type: TextDescription: v, 416 pages : illustrations ; 24 cmISBN:- 9788130933634 (paperback)
- 651.74
- 651.74
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 651.74 GUP-E (Browse shelf(Opens below)) | Available | 56471 |
The Gupta book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively
All
There are no comments on this title.