Effective business communication / (Record no. 77927)
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000 -LEADER | |
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fixed length control field | 01450nam#a2200265#i#4500 |
001 - CONTROL NUMBER | |
control field | 0000072475 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | 0001 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170802s2016 ##############000#0#####d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788130933634 (paperback) |
040 ## - CATALOGING SOURCE | |
Language of cataloging | ### |
Description conventions | rda |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 651.74 |
084 ## - OTHER CLASSIFICATION NUMBER | |
Classification number | 651.74 |
Item number | GUP-E |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Gupta, Alpana |
245 10 - TITLE STATEMENT | |
Title | Effective business communication / |
Medium | [Book] |
Statement of responsibility, etc. | Alpana Gupta and S. M. Gupta |
300 ## - PHYSICAL DESCRIPTION | |
Extent | v, 416 pages : |
Other physical details | illustrations ; |
Dimensions | 24 cm. |
365 ## - TRADE PRICE | |
Price type code | 01 |
Price amount | 0.00 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | The Gupta book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively |
521 ## - TARGET AUDIENCE NOTE | |
Target audience note | All |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Communication in management |
Topical term or geographic name entry element | Business report writing |
Topical term or geographic name entry element | Business communication |
Topical term or geographic name entry element | Commercial correspondence |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Gupta, S.M. |
852 ## - LOCATION | |
Piece designation | 56471 |
-- | 643.00 |
Classification part | 651.74 GUP-E |
Sublocation or collection | 2nd Floor |
Former shelving location | Books |
Copy number | 1 |
Piece physical condition | 1-New |
Location | JZL-CUI |
Date last seen | Total checkouts | Full call number | Shelving location | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Barcode | Current library | Date acquired |
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09/12/2023 | 651.74 GUP-E | 2nd Floor | 09/12/2023 | Books | Junaid Zaidi Library, COMSATS University Islamabad | 56471 | Junaid Zaidi Library, COMSATS University Islamabad | 09/12/2023 |