Effective business communication / (Record no. 77927)

MARC details
000 -LEADER
fixed length control field 01450nam#a2200265#i#4500
001 - CONTROL NUMBER
control field 0000072475
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170802s2016 ##############000#0#####d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788130933634 (paperback)
040 ## - CATALOGING SOURCE
Language of cataloging ###
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 651.74
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 651.74
Item number GUP-E
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, Alpana
245 10 - TITLE STATEMENT
Title Effective business communication /
Medium [Book]
Statement of responsibility, etc. Alpana Gupta and S. M. Gupta
300 ## - PHYSICAL DESCRIPTION
Extent v, 416 pages :
Other physical details illustrations ;
Dimensions 24 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 0.00
520 ## - SUMMARY, ETC.
Summary, etc. The Gupta book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively
521 ## - TARGET AUDIENCE NOTE
Target audience note All
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in management
Topical term or geographic name entry element Business report writing
Topical term or geographic name entry element Business communication
Topical term or geographic name entry element Commercial correspondence
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gupta, S.M.
852 ## - LOCATION
Piece designation 56471
-- 643.00
Classification part 651.74 GUP-E
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/12/2023   651.74 GUP-E 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 56471 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023