Marketing : Book real people real choices / Michael R Solomon.

By:

Solomon Michael R

Material type: Text

TextPublication details: English All.i English Pearson Education Limited, ?2015.Edition: Eighth edition / Global editionDescription: 569 pages : illustrations, some chiefly colors ; 26 cmISBN:

9781292097756 (paperback)
9781292097756(paperback)

Subject(s):

DDC classification:

658.8

Other classification:

658.8

Summary: Marketing: Real People, Real Choices, Global Edition Description Real People, Real Choices Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 SOL-M (Browse shelf(Opens below))	Available		10001000060202
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 SOL-M 62338 (Browse shelf(Opens below))	Available		10001000062338

Total holds: 0

Browsing Junaid Zaidi Library, COMSATS University Islamabad shelves, Shelving location: 2nd Floor Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 SER Services marketing concepts, strategies, & cases /	658.8 SHA-S Service Marketing	658.8 SMY-M Market management and project business development /	658.8 SOL-M Marketing : real people real choices /	658.8 SOL-M 62338 Marketing : real people real choices /	658.8 STA-C Careers in marketing	658.8 STA-C Careers in marketing	Next

Marketing: Real People, Real Choices, Global Edition Description Real People, Real Choices Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.

There are no comments on this title.

to post a comment.