MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01999nam a2200277Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000320941 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191220s2015||||xx#|||||||||||||| ||eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292097756 (paperback) |
|
|---|
| International Standard Book Number |
9781292097756(paperback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
SOL-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Solomon Michael R. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Medium |
Book |
| Remainder of title |
real people real choices / |
| Statement of responsibility, etc. |
Michael R Solomon. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eighth edition / Global edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
English |
| -- |
All.i |
| -- |
English |
| Name of publisher, distributor, etc. |
Pearson Education Limited, |
| Date of publication, distribution, etc. |
?2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
569 pages : |
| Other physical details |
illustrations, some chiefly colors ; |
| Dimensions |
26 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
01 |
| Price amount |
0.00 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marketing: Real People, Real Choices, Global Edition Description Real People, Real Choices Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Accounting |
| General subdivision |
management science |
|
|---|
| Topical term or geographic name entry element |
Marketing--Vocational guidance |
|
|---|
| Topical term or geographic name entry element |
Marketing--Vocational guidance |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| 852 ## - LOCATION |
|---|
| Piece designation |
10001000060202 |
| -- |
4832.23 |
| Classification part |
658.8 SOL-M |
| -- |
Paradise Books International |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
1 |
| Piece physical condition |
1-New |
| Location |
JZL-CUI |
|
|---|
| Piece designation |
10001000062338 |
| -- |
12199.00 |
| Classification part |
658.8 SOL-M 62338 |
| -- |
Gift and Donations |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
2 |
| Piece physical condition |
1-New |
| Location |
JZL-CUI |
