Business research methods / [Book] / Donald R. Cooper, Florida Atlantic University, Pamela S. Schindler, Wittenberg University.

By:

Cooper, Donald R

Contributor(s):

Schindler, Pamela S

Material type: Text

TextSeries: The McGraw-Hill/Irwin series in operations and decision sciences business statisticsEdition: Twelfth editionDescription: xxvi, 692 p. : ill (col.) ; 28 cmISBN:

9780073521503 (alk. paper)
9781259070952 (pbk.)

Subject(s):

DDC classification:

658.0072 23

Other classification:

658.0072

Summary: The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.0072 COO-B (Browse shelf(Opens below))	Available		51474

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The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

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