Business research methods / [Book] / Donald R. Cooper, Florida Atlantic University, Pamela S. Schindler, Wittenberg University.
Material type:
- 9780073521503 (alk. paper)
- 9781259070952 (pbk.)
- 658.0072 23
- 658.0072
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad Second Floor | 658.0072 COO-B (Browse shelf(Opens below)) | Available | 51474 |
The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
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