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Art and advertising / [Book] / Joan Gibbons.

By: Material type: TextTextPublication details: New York : New York : I.B. Tauris & Co Ltd ; New York : Distributed in the US by Palgrave Macmillan, 2005.Description: viii, 198 pages : illustrations ; 21 cmISBN:
  • 1850435855
  • 1850435863 (pbk.)
  • 9781850435853
  • 9781850435860 (paperback)
Subject(s): DDC classification:
  • 701.03 22
Other classification:
  • 701.03
Summary: Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art. Charting key points of overlap and antagonism, she looks at the work of artists from Andy Warhol, Barbara Kruger and Victor Burgin to Sylvie Fleurie and Swetlana Heger and at landmark campaigns from Silk Cut to Benetton's Shock of Reality. Exploring cutting-edge advertising from the influential work of David Carson to Wieden and Kennedy's Nike campaigns and the art and advertising work of Tony Kaye, she also looks at the increasing endorsement of art by highly branded products such as Absolut vodka, to argue that art and advertising need not be mutually exclusive terms.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad Ground Floor 701.03 GIB-A (Browse shelf(Opens below)) Available 54887
Total holds: 0
Browsing Junaid Zaidi Library, COMSATS University Islamabad shelves, Shelving location: Ground Floor Close shelf browser (Hides shelf browser)
701 GET-G Gilbert's living with art. 701 KRE-R Reading images : the grammar of visual design / 701 MUM-A Art and technics 701.03 GIB-A Art and advertising / 701.05 EDE-A Art and science / 701.05 WEI-M Molecular aesthetics / 701.1 FIC-U Understanding art /

Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art. Charting key points of overlap and antagonism, she looks at the work of artists from Andy Warhol, Barbara Kruger and Victor Burgin to Sylvie Fleurie and Swetlana Heger and at landmark campaigns from Silk Cut to Benetton's Shock of Reality. Exploring cutting-edge advertising from the influential work of David Carson to Wieden and Kennedy's Nike campaigns and the art and advertising work of Tony Kaye, she also looks at the increasing endorsement of art by highly branded products such as Absolut vodka, to argue that art and advertising need not be mutually exclusive terms.

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