MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02052cam a22003017a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
0000070147 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161031s2005 enka e b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBA468556 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
012997147 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1850435855 |
|
|---|
| International Standard Book Number |
1850435863 (pbk.) |
|
|---|
| International Standard Book Number |
9781850435853 |
|
|---|
| International Standard Book Number |
9781850435860 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
BWKUK |
| -- |
BAKER |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
701.03 |
| Edition number |
22 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
701.03 |
| Item number |
GIB-A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gibbons, Joan. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Art and advertising / |
| Medium |
[Book] / |
| Statement of responsibility, etc. |
Joan Gibbons. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| -- |
New York : |
| Name of publisher, distributor, etc. |
I.B. Tauris & Co Ltd ; |
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Distributed in the US by Palgrave Macmillan, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 198 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
21 cm. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art. Charting key points of overlap and antagonism, she looks at the work of artists from Andy Warhol, Barbara Kruger and Victor Burgin to Sylvie Fleurie and Swetlana Heger and at landmark campaigns from Silk Cut to Benetton's Shock of Reality. Exploring cutting-edge advertising from the influential work of David Carson to Wieden and Kennedy's Nike campaigns and the art and advertising work of Tony Kaye, she also looks at the increasing endorsement of art by highly branded products such as Absolut vodka, to argue that art and advertising need not be mutually exclusive terms. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Art and industry. |
|
|---|
| Topical term or geographic name entry element |
Advertising. |
| 852 ## - LOCATION |
|---|
| Piece designation |
54887 |
| -- |
2109.39 |
| Classification part |
701.03 GIB-A |
| -- |
Multi-Line Books Lahore CUI Lahore |
| Sublocation or collection |
Ground Floor |
| Former shelving location |
Books |
| Copy number |
1 |
| Piece physical condition |
1-New |
| Location |
JZL-CUI |
