Services marketing [Book] : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.Edition: 5th edDescription: xviii, 652 p. : ill., map ; 26 cmISBN:- 8177584502
- 658.8 22
- 658.8
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 LOV-S (Browse shelf(Opens below)) | Available | 26367? |
Total holds: 0
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658.8 LEH-M Masters of disaster : the ten commandments of damage control / | 658.8 LEV-G Guerrilla marketing how to make big profits from a small business / | 658.8 LIT-R Relationship marketing management | 658.8 LOV-S Services marketing people, technology, strategy / | 658.8 LOV-S Services marketing people, technology, strategy / | 658.8 LOV-S Services marketing people, technology, strategy / | 658.8 LOV-S Services marketing people, technology, strategy / |
"South Asian perspective"--Cover.
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