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Services marketing [Book] : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.Edition: 5th edDescription: xviii, 652 p. : ill., map ; 26 cmISBN:
  • 8177584502
Subject(s): DDC classification:
  • 658.8 22
Other classification:
  • 658.8
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