Services marketing people, technology, strategy /
Lovelock, Christopher H.
Services marketing people, technology, strategy / [Book] : Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. - xviii, 652 p. : ill., map ; 26 cm.
"South Asian perspective"--Cover.
All.
8177584502
Professions--Marketing.
Service industries--Marketing.
658.8
Services marketing people, technology, strategy / [Book] : Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. - xviii, 652 p. : ill., map ; 26 cm.
"South Asian perspective"--Cover.
All.
8177584502
Professions--Marketing.
Service industries--Marketing.
658.8