Social marketing : [Book] : influencing behaviors for good / Nancy R. Lee, Philip Kotler.

By:

Lee, Nancy, 1945-

Contributor(s):

Material type: Text

TextPublication details: New Delhi : SAGE Publications India Pvt. Ltd., 2012.Edition: Fourth editionDescription: xi, 502 pages. : illustrations. ; 23 cmISBN:

9788132110200 (paperback.)

Subject(s):

DDC classification:

658.8 23

Other classification:

658.8

Summary: This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 LEE-S (Browse shelf(Opens below))	Available	53590
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 LEE-S (Browse shelf(Opens below))	Available	53806
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 LEE-S (Browse shelf(Opens below))	Available	53807

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Prev. ed. entered under: Kotler, Philip.

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field.

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