Social marketing : (Record no. 70162)

MARC details
000 -LEADER
fixed length control field 02003cam a22003254a 4500
001 - CONTROL NUMBER
control field 0000068632
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160208s2012 caua b 001 0 eng
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015904053
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132110200 (paperback.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- UKMGB
-- YDXCP
-- BWX
-- CDX
-- ZCU
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number LEE-S
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lee, Nancy,
Dates associated with a name 1945-
245 10 - TITLE STATEMENT
Title Social marketing :
Medium [Book] :
Remainder of title influencing behaviors for good /
Statement of responsibility, etc. Nancy R. Lee, Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. SAGE Publications India Pvt. Ltd.,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 502 pages. :
Other physical details illustrations. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Prev. ed. entered under: Kotler, Philip.
520 ## - SUMMARY, ETC.
Summary, etc. This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social marketing.
Topical term or geographic name entry element Behavior modification.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
Personal name Kotler, Philip.
Title of a work Social marketing.
852 ## - LOCATION
Piece designation 53590
-- 874.23
Classification part 658.8 LEE-S
-- Book Biz Enterprises
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 53806
-- 940.70
Classification part 658.8 LEE-S
-- Book Biz Enterprises
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 2
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 53807
-- 940.70
Classification part 658.8 LEE-S
-- Book Biz Enterprises
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 3
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/12/2023   658.8 LEE-S 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 53590 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023
09/12/2023   658.8 LEE-S 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 53806 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023
09/12/2023   658.8 LEE-S 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 53807 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023