The advertising concept book : (Record no. 70096)

MARC details
000 -LEADER
fixed length control field 01530cam a22003014a 4500
001 - CONTROL NUMBER
control field 0000071843
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170526s2008 enka b 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA822493
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 014530718
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500514054 (hardback)
International Standard Book Number 0500514054 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency BTCTA
-- YDXCP
-- IXA
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code ukblcatcopy
-- lccopycat
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number BAR-A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Barry, Pete
Fuller form of name (Pete S.)
245 14 - TITLE STATEMENT
Title The advertising concept book :
Medium [Book]
Remainder of title think now, design later : a complete guide to creative ideas, strategies and campaigns /
Statement of responsibility, etc. Pete Barry.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Thames & Hudson,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent 272 pages :
Other physical details illustrations ;
Dimensions 25 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 0.00
520 ## - SUMMARY, ETC.
Summary, etc. Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, "The Advertising Concept Book" can help anyone produce better advertising
521 ## - TARGET AUDIENCE NOTE
Target audience note All
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
Topical term or geographic name entry element Advertising campaigns.
Topical term or geographic name entry element Advertising copy.
852 ## - LOCATION
Piece designation 56024
-- 2646.00
Classification part 659.1 BAR-A
-- Second Wind
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/12/2023   659.1 BAR-A 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 56024 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023