The rise of sharing : [Book] : fourth-stage consumer society in Japan / Miura Atsushi ; translated by Dana Lewis.

By:

Atsushi, Miura, 1958- [author.]

Contributor(s):

Lewis, Dana, (Translator)

Material type: Text

TextSeries: Edition: 1st English editionDescription: xxiv, 350 pages : illustrations ; 24 cmISBN:

9784924971387 (hbk.)
4924971383

Subject(s):

DDC classification:

306.30952

Other classification:

306.30952

Summary: Miura Atsushi draws on more than three decades of experience on the front lines of Japanese marketing research to track the four stages Japan's consumer society has traversed since th turn of the century to th present. Looking forward, he both documents the emergence of a new sharing society in Japan, and offers survival strategies for business in a people-centric, post-materialist economy.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 1st Floor	306.30952 ATS-R (Browse shelf(Opens below))	Available		52811

Total holds: 0

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"LTCB International Library Trust/International House of Japan."

Translation of: Daiyon no shōhi : tsunagari o umidasu shakai e.

Miura Atsushi draws on more than three decades of experience on the front lines of Japanese marketing research to track the four stages Japan's consumer society has traversed since th turn of the century to th present. Looking forward, he both documents the emergence of a new sharing society in Japan, and offers survival strategies for business in a people-centric, post-materialist economy.

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