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Essentials of marketing [Book] / Jane Summers et.al...

Contributor(s): Material type: TextTextPublication details: Boston : Thomson, c2003.Description: xxi, 522 p. ; 1 CD-ROM (4 3/4 in.)ISBN:
  • 0170104613
Subject(s): DDC classification:
  • 658.8 21
Other classification:
  • 658.8
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 ESS (Browse shelf(Opens below)) Checked out 03/07/2023 45958
Visual Materials/CDs/DVDs Visual Materials/CDs/DVDs Junaid Zaidi Library, COMSATS University Islamabad Ground Floor Electronic & Digital Collection 658.8 ESS BK45958 (Browse shelf(Opens below)) Not for loan An accompanying material with the book having Accession Number 45958. BK0045958
Total holds: 0
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658.562 EVA-M BK9227 The management and control of quality 658.8 3 BUR-M BK9455 Marketing research 658.8 ARM-M BK10042 Marketing an introduction / 658.8 ESS BK45958 Essentials of marketing 658.8 ETZ-M BK9436 Marketing 658.8 PER-B BK8777 Basic marketing a global-managerial approach / 658.804 BLO-B BK45439 Business-to-business market research

Includes indexes.

This book has one CD-ROM (4 3/4 in.) as an accompanying material. And further information is available as an additional item with barcode BK0045958.

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