Essentials of marketing (Record no. 66408)

MARC details
000 -LEADER
fixed length control field 01006cam a22002894a 4500
001 - CONTROL NUMBER
control field 0000062659
003 - CONTROL NUMBER IDENTIFIER
control field 0001
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240830123225.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990726s2003 maua 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0170104613
040 ## - CATALOGING SOURCE
Transcribing agency JZL,CUI
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number ESS
245 00 - TITLE STATEMENT
Title Essentials of marketing
Medium [Book] /
Statement of responsibility, etc. Jane Summers et.al...
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Thomson,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 522 p. ;
Accompanying material 1 CD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note Includes indexes.
General note This book has one CD-ROM (4 3/4 in.) as an accompanying material. And further information is available as an additional item with barcode BK0045958.<br/>
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gardiner, Michael.
Personal name Lamb, Charles W.
Personal name Hair, Joseph F.
Personal name Daniel, Carl Mc.
852 ## - LOCATION
Piece designation 45958
Classification part 658.8 ESS
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Total renewals Full call number Shelving location Date due Date last checked out Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired Public note Source of classification or shelving scheme Collection
10/27/2023 2 2 658.8 ESS 2nd Floor 03/07/2023 10/27/2023 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 45958 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023      
08/30/2024     658.8 ESS BK45958 Ground Floor     09/12/2023 Visual Materials/CDs/DVDs         Junaid Zaidi Library, COMSATS University Islamabad BK0045958 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023 An accompanying material with the book having Accession Number 45958. Dewey Decimal Classification Electronic & Digital Collection