Commitment-led marketing [Book] : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice.

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TextPublication details: Chichester : Wiley, c2000.Description: xiv, 306 p. : ill., maps ; 24 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8342 HOF-C (Browse shelf(Opens below))	Available		43538

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Previous	658.8342 HAW-C Consumer behaviour implications for marketing strategy /	658.8342 HAW-C Consumer behaviour implications for marketing strategy /	658.8342 HIG-N The next big thing spotting and forecasting consumer trends for profit /	658.8342 HOF-C Commitment-led marketing the key to brand profits is in the customer's mind /	658.8342 HOY-C Consumer behaviour /	658.8342 KAR-C Consumer behavior and managerial decision making	658.8342 KAR-C Consumer behavior and managerial decision making	Next

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