Commitment-led marketing (Record no. 65792)

MARC details
000 -LEADER
fixed length control field 00848cam a2200241 a 4500
001 - CONTROL NUMBER
control field 0000060430
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000904s2000 enkab 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471495743
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8342
Item number HOF-C
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hofmeyr, Jan.,
Titles and words associated with a name M.A.
245 10 - TITLE STATEMENT
Title Commitment-led marketing
Medium [Book] :
Remainder of title the key to brand profits is in the customer's mind /
Statement of responsibility, etc. Jan Hofmeyr and Butch Rice.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 306 p. :
Other physical details ill., maps ;
Dimensions 24 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
Topical term or geographic name entry element Consumers
General subdivision Attitudes.
Topical term or geographic name entry element Consumers
General subdivision Psychology.
Topical term or geographic name entry element Motivation research (Marketing).
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rice, Butch.
852 ## - LOCATION
Piece designation 43538
-- 0.00
Classification part 658.8342 HOF-C
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/12/2023   658.8342 HOF-C 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 43538 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023