Commitment-led marketing (Record no. 65792)
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000 -LEADER | |
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fixed length control field | 00848cam a2200241 a 4500 |
001 - CONTROL NUMBER | |
control field | 0000060430 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | 0001 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 000904s2000 enkab 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0471495743 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8342 |
Edition number | 21 |
084 ## - OTHER CLASSIFICATION NUMBER | |
Classification number | 658.8342 |
Item number | HOF-C |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hofmeyr, Jan., |
Titles and words associated with a name | M.A. |
245 10 - TITLE STATEMENT | |
Title | Commitment-led marketing |
Medium | [Book] : |
Remainder of title | the key to brand profits is in the customer's mind / |
Statement of responsibility, etc. | Jan Hofmeyr and Butch Rice. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Chichester : |
Name of publisher, distributor, etc. | Wiley, |
Date of publication, distribution, etc. | c2000. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 306 p. : |
Other physical details | ill., maps ; |
Dimensions | 24 cm. |
521 ## - TARGET AUDIENCE NOTE | |
Target audience note | All. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Consumer behavior. |
Topical term or geographic name entry element | Consumers |
General subdivision | Attitudes. |
Topical term or geographic name entry element | Consumers |
General subdivision | Psychology. |
Topical term or geographic name entry element | Motivation research (Marketing). |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Rice, Butch. |
852 ## - LOCATION | |
Piece designation | 43538 |
-- | 0.00 |
Classification part | 658.8342 HOF-C |
Sublocation or collection | 2nd Floor |
Former shelving location | Books |
Copy number | 1 |
Piece physical condition | 1-New |
Location | JZL-CUI |
Date last seen | Total checkouts | Full call number | Shelving location | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Barcode | Current library | Date acquired |
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09/12/2023 | 658.8342 HOF-C | 2nd Floor | 09/12/2023 | Books | Junaid Zaidi Library, COMSATS University Islamabad | 43538 | Junaid Zaidi Library, COMSATS University Islamabad | 09/12/2023 |