Marketing management [Book] : global perspective: Indian context / V. S. Rawaswamy, S. Namakumari.

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TextPublication details: New Delhi : McGraw-Hill Education (India) Pvt. Ltd., 2013.Edition: 5th edDescription: xlv, 788 p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 RAM-M (Browse shelf(Opens below))	Available		47116

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Previous	658.8 PRI-F Foundations of marketing	658.8 PRI-M Marketing concepts and strategies /	658.8 QUE-G Greater good how good marketing makes for better democracy /	658.8 RAM-M Marketing management global perspective: Indian context /	658.8 REV Review of Marketing Research Volume 2 /	658.8 RIX-M Marketing a practical approach /	658.8 RIX-M Marketing a practical approach /	Next

Includes index.

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