Marketing management (Record no. 64666)

MARC details
000 -LEADER
fixed length control field 00823nam#a2200241#a#4500
001 - CONTROL NUMBER
control field 0000063512
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140324s2013 ##############000#0#eng#d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026416
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number RAM-M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ramaswamy, V.
245 10 - TITLE STATEMENT
Title Marketing management
Medium [Book] :
Remainder of title global perspective: Indian context /
Statement of responsibility, etc. V. S. Rawaswamy, S. Namakumari.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. McGraw-Hill Education (India) Pvt. Ltd.,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xlv, 788 p. :
Other physical details ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes index.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Topical term or geographic name entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Namakumari, S
852 ## - LOCATION
Piece designation 47116
-- 1076.06
Classification part 658.8 RAM-M
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/12/2023   658.8 RAM-M 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 47116 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023