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Game changers Book : the evolution of advertising / ed. Peter Russell & Senta Slingerland ; [French translation, Aurelie Daniel ; German translation, Jürgen Dubau].

Contributor(s): Material type: TextTextDescription: 311 pages : illustrations (many color) ; 32 cmISBN:
  • 9783836545242 (hardback)
Subject(s): DDC classification:
  • 741.670904 23
Other classification:
  • 741.670904
Summary: "A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it." -- Publisher website.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 741.670904 GAM 62748 (Browse shelf(Opens below)) Available 10001000062748
Total holds: 0

Introductions in English, German, and French.

Includes indexes.

"A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it." -- Publisher website.

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