Game changers (Record no. 63457)

MARC details
000 -LEADER
fixed length control field 02240dam a2200313Ii 4500
001 - CONTROL NUMBER
control field 0000372446
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230111s2013 gw#a 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783836545242 (hardback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)855530793
Canceled/invalid control number (OCoLC)830109795
040 ## - CATALOGING SOURCE
Original cataloging agency OHX
Language of cataloging eng
Description conventions rda
Transcribing agency OHX
Modifying agency BDX
-- OCLCQ
-- JPG
-- NYP
-- COO
-- STF
-- YDXCP
-- MUU
-- UVV
-- UKMGB
-- OCLCO
-- DZA
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.670904
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 741.670904
Item number GAM
Number source 23
245 00 - TITLE STATEMENT
Title Game changers
Medium Book :
Remainder of title the evolution of advertising /
Statement of responsibility, etc. ed. Peter Russell & Senta Slingerland ; [French translation, Aurelie Daniel ; German translation, Jürgen Dubau].
300 ## - PHYSICAL DESCRIPTION
Extent 311 pages :
Other physical details illustrations (many color) ;
Dimensions 32 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 11,843.00
500 ## - GENERAL NOTE
General note Introductions in English, German, and French.
General note Includes indexes.
520 ## - SUMMARY, ETC.
Summary, etc. "A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it." --
Assigning source Publisher website.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commercial art
General subdivision History
Chronological subdivision 20th century.
Authority record control number or standard number https://id.loc.gov/authorities/subjects/sh2009120748
Topical term or geographic name entry element Commercial art
General subdivision History
Chronological subdivision 21st century.
Authority record control number or standard number https://id.loc.gov/authorities/subjects/sh85028912
-- https://id.loc.gov/authorities/subjects/sh2002006168
Topical term or geographic name entry element Advertising
General subdivision History.
Authority record control number or standard number https://id.loc.gov/authorities/subjects/sh2009113798
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Russell, Peter
Titles and other words associated with a name (Creative director)
Authority record control number or standard number https://id.loc.gov/authorities/names/no2014009139
Personal name Slingerland, Senta.
Authority record control number or standard number https://id.loc.gov/authorities/names/no2014009145
Personal name Daniel, Aurélie.
Authority record control number or standard number https://id.loc.gov/authorities/names/no2016050741
Personal name Dubau, Jürgen.
Authority record control number or standard number https://id.loc.gov/authorities/names/no2014054064
852 ## - LOCATION
Accession No. 10001000062748
-- 11843.00
-- Multiline Books
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 09/09/2023   741.670904 GAM 62748 10001000062748 09/09/2023 09/09/2023 Books