Architecting experience : a conversion science handbook / Scot R Wheeler.

By: Material type: TextTextSeries: Advances and opportunities with big data and analyticsPublisher: USA : World Scientific, ©2020Edition: Second EditionDescription: XVII, 271 pages : 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789811220104 (paperback)
Subject(s): DDC classification:
  • 658.802 23
Summary: "This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences. Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies. This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery"-- Provided by publisher.
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor Books 658.802 WHE-A 63439 (Browse shelf(Opens below)) Available Paperback. 10001000063439
Total holds: 0

Revised edition of the author's Architecting experience, [2016]

"This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences. Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies. This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery"-- Provided by publisher.

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