MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02129cam a22003618i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21557609 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240731095234.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200609s2020 nju 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2020020088 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789811220104 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wheeler, Scot R, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Architecting experience : |
| Remainder of title |
a conversion science handbook / |
| Statement of responsibility, etc. |
Scot R Wheeler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second Edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2009 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
USA : |
| Name of producer, publisher, distributor, manufacturer |
World Scientific, |
| Date of production, publication, distribution, manufacture, or copyright notice |
©2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XVII, 271 pages : |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
PKR 8823.64 |
| Price note |
USD 35.00 |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Advances and opportunities with big data and analytics |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of the author's Architecting experience, [2016] |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences. Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies. This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
|
|---|
| Topical term or geographic name entry element |
Digital media. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
