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Advertising, promotion, and other aspects of integrated marketing communications [Book] Terance A. Shimp.

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TextPublication details: Thomson AustraliaEdition: 7th EdISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	COMSATS University Abbottabad Campus	658.82 SHI (Browse shelf(Opens below))	Available		10003000027044
Books	COMSATS University Abbottabad Campus	658.82 SHI (Browse shelf(Opens below))	Available		10003000027045

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Previous	658.82 SHI Advertising, promotion and supplemental aspects of integrated marketing communications	658.82 SHI Advertising, promotion and supplemental aspects of integrated marketing communications	658.82 SHI Advertising and promotion an IMC approach	658.82 SHI Advertising, promotion, and other aspects of integrated marketing communications	658.82 SHI Advertising, promotion, and other aspects of integrated marketing communications	658.82 SIN Sales promotion management	658.827 F IS Connective branding building brand equity in a demanding world	Next

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