Advertising, promotion, and other aspects of integrated marketing communications (Record no. 375834)

MARC details
000 -LEADER
fixed length control field 00826nam a2200205Ia 4500
001 - CONTROL NUMBER
control field 0000340020
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191223s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 324321430
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.82
Item number SHI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terance A.
245 #0 - TITLE STATEMENT
Title Advertising, promotion, and other aspects of integrated marketing communications
Medium [Book]
Statement of responsibility, etc. Terance A. Shimp.
250 ## - EDITION STATEMENT
Edition statement 7th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Thomson Australia
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in Marketing
852 ## - LOCATION
Piece designation 10003000027044
-- 1111.00
Classification part 658.82 SHI
-- Star Photocopying Services Islamabad
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000027045
-- 1111.00
Classification part 658.82 SHI
-- Star Photocopying Services Islamabad
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 2
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
11/17/2023   658.82 SHI   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000027044 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   658.82 SHI   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000027045 COMSATS University Abbottabad Campus 11/17/2023