Services marketing Book : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
Material type: TextEdition: Eighth editionDescription: pages cmISBN:- 9781944659004 (hardcover)
- 9781944659011 (pbk.)
- 658.8 23
- 658.8
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | COMSATS University Wah Campus Main | 658.8 WIR 24241 (Browse shelf(Opens below)) | Available | 10004000024241 |
Total holds: 0
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658.8 KOT 24237 Principles of marketing | 658.8 KUM 23116 Jet fuel toxicology | 658.8 SCH Consumer Behavior | 658.8 WIR 24241 Services marketing people, technology, strategy / | 658.800285 MIL 23674 Marketing data science modeling techniques in predictive analytics with R and Python. | 658.8003 DOY 23174 A dictionary of marketing | 658.8009 GUP 23176 Principles of Marketing |
Includes index.
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