Services marketing (Record no. 287937)

MARC details
000 -LEADER
fixed length control field 00973cam a22003138i 4500
001 - CONTROL NUMBER
control field 0000358550
003 - CONTROL NUMBER IDENTIFIER
control field 0004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220531s2016 nju 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016003724
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781944659004 (hardcover)
International Standard Book Number 9781944659011 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number WIR
Number source 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
Relator term author.
245 10 - TITLE STATEMENT
Title Services marketing
Medium Book :
Remainder of title people, technology, strategy /
Statement of responsibility, etc. Jochen Wirtz, Christopher Lovelock.
250 ## - EDITION STATEMENT
Edition statement Eighth edition.
300 ## - PHYSICAL DESCRIPTION
Extent pages cm
365 ## - TRADE PRICE
Price type code 01
Price amount 0.00
500 ## - GENERAL NOTE
General note Includes index.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
Topical term or geographic name entry element Professions
General subdivision Marketing.
Topical term or geographic name entry element Service industries
General subdivision Marketing.
Topical term or geographic name entry element Customer services
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen,
Relator term author.
852 ## - LOCATION
Accession No. 10004000024241
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMSATS University Wah Campus COMSATS University Wah Campus Main 09/28/2023   658.8 WIR 24241 10004000024241 09/28/2023 09/28/2023 Books