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Fundamentals of Selling [Book]. customers for life through services

By: Material type: TextTextPublication details: New Delhi McGraw Hill Education 2014Edition: Twelfth EditionDescription: xxxiv, 653 pages : ill. ; 25 cmISBN:
  • 9789339204686
Subject(s): DDC classification:
  • 658.85
Other classification:
  • 658.85
Summary: Fundamental Of Selling: Customers For Life Through Service, 9/e" is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. "Fundamentals", written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues; selling skills are a valuable asset.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books COMSATS University Wah Campus 658.85 FUT (Browse shelf(Opens below)) Available 10004000021772
Books Books COMSATS University Wah Campus Main 658.85 FUT 23137 (Browse shelf(Opens below)) Available 10004000023137
Total holds: 0

Fundamental Of Selling: Customers For Life Through Service, 9/e" is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. "Fundamentals", written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues; selling skills are a valuable asset.

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