Service marketing [Book] people, technology, strategy Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee

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TextEdition: Seventh editionDescription: xxi, 683 Pages : 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	COMSATS University Attock Campus	658.8 LOV-S 10695 (Browse shelf(Opens below))	Checked out	09/09/2022	ATK 10695

Total holds: 0

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Previous	658.8 KOT-F 10613 A frame work for marketing management	658.8 KOT-W 10703 Winning global markets how businesses invest and prosper in the World's High-Growth cities.	658.8 LAM-M 10681 MKTG principles of marketing	658.8 LOV-S 10695 Service marketing people, technology, strategy	658.8 PAL-C 10624 Cases in business marketing	658.81 Management of a Sales Force	658.81 Management of a Sales Force	Next

Includes glossary and index.

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