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Service marketing people, technology, strategy

Lovelock, Christopher

Service marketing people, technology, strategy [Book] Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee - Seventh edition. - xxi, 683 Pages : 25 cm.

Includes glossary and index.

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ISBN: 9788131759394

Subjects--Topical Terms:
Service industries--Marketing
Customer services
Management science

Dewey Class. No.: 658.8

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