Marketing management [Book] / Philip Kotler and Kevin Lane Keller

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TextEdition: Fifteen editionDescription: xxvi, 756 pages, 118 (various paging) : color illustrations ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	COMSATS University Attock Campus	658.8 KOT-M 10678 (Browse shelf(Opens below))	Available		ATK 10678

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Previous	658.7 CHO-S 10895 Supply chain management Strategy, planning, and operation /	658.7 CHO-S 10896 Supply chain management Strategy, planning, and operation /	658.8 DID-G 10649 Global content marketing how to create great content, reach more customers, and build a worldwide marketing strategy that works	658.8 KOT-M 10678 Marketing management	658.8 KOT-M 10917 Marketing management	658.8 KOT-M 10918 Marketing management	658.8 KOT-M 10919 Marketing management	Next

Includes appendix and glossary.

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