Marketing management (Record no. 267503)

MARC details
000 -LEADER
fixed length control field 01013cam a2200289Ii 4500
001 - CONTROL NUMBER
control field 0000303059
003 - CONTROL NUMBER IDENTIFIER
control field 0005
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191217t20162016ii#a b 001 0 eng c
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332557185
International Standard Book Number 9332557187
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)981761211
Canceled/invalid control number (OCoLC)992505767
040 ## - CATALOGING SOURCE
Original cataloging agency RCE
Language of cataloging eng
Description conventions rda
Transcribing agency RCE
Modifying agency OCLCF
-- YDX
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT-M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
Authority record control number or standard number http://id.loc.gov/authorities/names/n79105772
245 10 - TITLE STATEMENT
Title Marketing management
Medium [Book] /
Statement of responsibility, etc. Philip Kotler and Kevin Lane Keller
250 ## - EDITION STATEMENT
Edition statement Fifteen edition.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 756 pages, 118 (various paging) :
Other physical details color illustrations ;
Dimensions 25 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 0.00
500 ## - GENERAL NOTE
General note Includes appendix and glossary.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
Topical term or geographic name entry element Brand management.
Topical term or geographic name entry element Management science.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
852 ## - LOCATION
Accession No. ATK 10678
-- 0.00
Former shelving location Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Total renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        COMSATS University Attock Campus COMSATS University Attock Campus   09/27/2023 2 1 658.8 KOT-M 10678 ATK 10678 05/20/2024 04/23/2024 09/27/2023 Books