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Services marketing : [Book] : integrating customer focus across the firm / Zeithaml, Valarie A.

By: Contributor(s): Material type: TextTextPublication details: London : McGraw-Hill [distributor], London : McGraw-Hill [distributor], 2012.Edition: 6th ed. / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. GremlerDescription: 1 v. ; 21 cmISBN:
  • 9780071086967 (pbk.) :
  • 007108696X (pbk.) :
Subject(s): DDC classification:
  • 658.8 23
Other classification:
  • 658.8
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 658.8 ZEI-S (Browse shelf(Opens below)) Available 48643
Total holds: 0

Previous ed.: Boston, Mass.; London: McGraw-Hill, 2009.

Includes bibliographical references and index.

All.

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