Strategic management [Book] : concepts & cases / Fred R. David.
Material type: TextPublication details: New Delhi : Pearson Education (Sigapore), c2003.Edition: Ninth editionDescription: xxxii, 461 pages : illustrations ; 26 cmISBN:- 8129702231
- 658.4012 21
- 658.4012
Browsing Junaid Zaidi Library, COMSATS University Islamabad shelves, Shelving location: 2nd Floor Close shelf browser (Hides shelf browser)
658.4012 DAV-S Strategic management concepts and cases / | 658.4012 DAV-S Strategic management concepts & cases / | 658.4012 DAV-S Strategic management concepts & cases / | 658.4012 DAV-S Strategic management concepts & cases / | 658.4012 DAV-S Strategic management concepts & cases / | 658.4012 DAV-S Strategic management concepts & cases / | 658.4012 DAV-S Strategic management concepts & cases / |
Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Forty-one Experiential exercises, and 41 cases are included. Coverage includes developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies, as well as global issues and concerns. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy.
All
There are no comments on this title.