Strategic management concepts & cases /
David, Fred R.
Strategic management concepts & cases / [Book] : Fred R. David. - Ninth edition. - New Delhi : Pearson Education (Sigapore), c2003. - xxxii, 461 pages : illustrations ; 26 cm.
Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Forty-one Experiential exercises, and 41 cases are included. Coverage includes developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies, as well as global issues and concerns. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy.
All
8129702231
Strategic planning--Case studies.
Strategic management.
658.4012
Strategic management concepts & cases / [Book] : Fred R. David. - Ninth edition. - New Delhi : Pearson Education (Sigapore), c2003. - xxxii, 461 pages : illustrations ; 26 cm.
Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Forty-one Experiential exercises, and 41 cases are included. Coverage includes developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies, as well as global issues and concerns. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy.
All
8129702231
Strategic planning--Case studies.
Strategic management.
658.4012