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Marketing [Book] : an introduction / Gary Armstrong, Philip Kotler.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Pearson Education (Singapore) Pte. Ltd., c2003.Edition: 6th edDescription: xxvi, (various pagings) : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 8129700123
Subject(s): DDC classification:
  • 658.8 21
Other classification:
  • 658.8
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 ARM-M (Browse shelf(Opens below)) Available 10051
Visual Materials/CDs/DVDs Visual Materials/CDs/DVDs Junaid Zaidi Library, COMSATS University Islamabad Ground Floor Electronic & Digital Collection 658.8 ARM-M BK10042 (Browse shelf(Opens below)) Not for loan An accompanying material with the book having Accession Number 10051. BK0010051
Total holds: 0
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658.5 SCH-O BK10054 Operations management contemporary concepts and cases / 658.562 EVA-M BK9227 The management and control of quality 658.8 3 BUR-M BK9455 Marketing research 658.8 ARM-M BK10042 Marketing an introduction / 658.8 ESS BK45958 Essentials of marketing 658.8 ETZ-M BK9436 Marketing 658.8 PER-B BK8777 Basic marketing a global-managerial approach /

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