Marketing (Record no. 190924)

MARC details
000 -LEADER
fixed length control field 00925cam a22002534a 4500
001 - CONTROL NUMBER
control field 0000056072
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010904s2003 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8129700123
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number ARM-M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
245 10 - TITLE STATEMENT
Title Marketing
Medium [Book] :
Remainder of title an introduction /
Statement of responsibility, etc. Gary Armstrong, Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson Education (Singapore) Pte. Ltd.,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, (various pagings) :
Other physical details col. ill. ;
Dimensions 26 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.).
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Topical term or geographic name entry element Marketing--management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
852 ## - LOCATION
Piece designation 10051
-- 511.92
Classification part 658.8 ARM-M
-- Progressive International Agencies Pvt. Ltd. CUI Lahore
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 2-Good
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/18/2023   658.8 ARM-M 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 10051 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023