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Consumer behavior / Book. Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar.

By: Contributor(s): Material type: TextTextEdition: Twelfth editionDescription: xxx, 670 pages : illustrations (black and white, and colour) ; 27 cmISBN:
  • 9789673498420 (paperback)
Subject(s): DDC classification:
  • 658.8342 23
Other classification:
  • 658.8342
Summary: Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad Ground Floor 621.3815 OHR-M (Browse shelf(Opens below)) Available 19043
Total holds: 0

Indian Subcontinent Adaptation, Copyright ♭ 2019 Pearson India Education Services Pvt. Ltd.

Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

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