MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03965nam a22006138i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000349346 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0001 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240611121521.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210525s2020 njua b 001|0|eng|d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB7O5014 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
018650835 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789673498420 (paperback) |
| Terms of availability |
℗Đ147.99 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
SCH-C |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schiffman, Leon G., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior / |
| Medium |
Book. |
| Statement of responsibility, etc. |
Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Twelfth edition. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 670 pages : |
| Other physical details |
illustrations (black and white, and colour) ; |
| Dimensions |
27 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
01 |
| Price amount |
0.00 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Indian Subcontinent Adaptation, Copyright ♭ 2019 Pearson India Education Services Pvt. Ltd. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All |
|
|---|
| Target audience note |
All |
|
|---|
| Target audience note |
All |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
|
|---|
| Topical term or geographic name entry element |
Motivation research (Marketing) |
|
|---|
| Topical term or geographic name entry element |
Management science |
|
|---|
| Topical term or geographic name entry element |
Marketing |
|
|---|
| Topical term or geographic name entry element |
Biosciences-- |
|
|---|
| Topical term or geographic name entry element |
Biosciences-- |
|
|---|
| Topical term or geographic name entry element |
In silico comparative assessment |
| General subdivision |
Respiratory allergies |
| -- |
Climate change. |
|
|---|
| Topical term or geographic name entry element |
Fungal spores |
| General subdivision |
Pollen grains |
| -- |
Allergies. |
|
|---|
| Topical term or geographic name entry element |
Thin films |
|
|---|
| Topical term or geographic name entry element |
Material Science and Engineering |
|
|---|
| Topical term or geographic name entry element |
Management Sciences -- |
| Form subdivision |
Project management -- |
|
|---|
| Topical term or geographic name entry element |
Project Management-- |
|
|---|
| Topical term or geographic name entry element |
Project manager sof competences |
| General subdivision |
Project sustainability. |
|
|---|
| Topical term or geographic name entry element |
Innovation |
| General subdivision |
Software industry. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wisenblit, Joseph, |
| Relator term |
author. |
|
|---|
| Personal name |
Kumar, S. Ramesh. |
| 852 ## - LOCATION |
|---|
| Piece designation |
10001000060642 |
| Classification part |
658.8342 SCH-C 60642 |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
2 |
| Piece physical condition |
1-New |
| Location |
JZL-CUI |
|
|---|
| Piece designation |
10001000060646 |
| Classification part |
658.8342 SCH-C 60646 |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
6 |
| Piece physical condition |
1-New |
| Location |
JZL-CUI |
|
|---|
| Piece designation |
10001000060647 |
| Classification part |
658.8342 SCH-C 60647 |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
7 |
| Piece physical condition |
1-New |
| Location |
JZL-CUI |
|
|---|
| Piece designation |
10001000060648 |
| Classification part |
658.8342 SCH-C 60648 |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
8 |
| Piece physical condition |
1-New |
| Location |
JZL-CUI |
|
|---|
| Piece designation |
10001000060649 |
| Classification part |
RES 658.8342 SCH-C 60649 |
| Sublocation or collection |
Reserve Section |
| Former shelving location |
TextBook |
| Copy number |
9 |
| Piece physical condition |
1-New |
| Location |
JZL-CUI |
|
|---|
| Piece designation |
10001000060650 |
| Classification part |
RES 658.8342 SCH-C 60650 |
| Sublocation or collection |
Reserve Section |
| Former shelving location |
TextBook |
| Copy number |
10 |
| Piece physical condition |
1-New |
| Location |
JZL-CUI |
|
|---|
| Piece designation |
10001000060643 |
| Classification part |
658.8342 SCH-C 60643 |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
3 |
| Piece physical condition |
1-New |
| Location |
JZL-CUI |
|
|---|
| Piece designation |
10001000060644 |
| Classification part |
658.8342 SCH-C 60644 |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
4 |
| Piece physical condition |
1-New |
| Location |
JZL-CUI |
|
|---|
| Piece designation |
10001000060645 |
| Classification part |
658.8342 SCH-C 60645 |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
5 |
| Piece physical condition |
1-New |
| Location |
JZL-CUI |
|
|---|
| Piece designation |
10001000060641 |
| Classification part |
658.8342 SCH-C 60641 |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
1 |
| Piece physical condition |
1-New |
| Location |
JZL-CUI |
|
|---|
| Piece designation |
19043 |
| Classification part |
621.3815 OHR-M |
| Sublocation or collection |
Ground Floor |
| Former shelving location |
Books |
| Copy number |
1 |
| Piece physical condition |
1-New |
| Location |
JZL-CUI |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
