Consumer behaviour [Book] : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.
Material type: TextPublication details: Sydney : McGraw-Hill, 2001, c1999.Edition: 4th edDescription: xxxiii, 668 pISBN:- 007471693X
- 658.83420994 21
- 658.83420994
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.83420994 NEA-C (Browse shelf(Opens below)) | Available | 22467 | ||
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.83420994 NEA-C (Browse shelf(Opens below)) | Available | 27750 |
Total holds: 0
Browsing Junaid Zaidi Library, COMSATS University Islamabad shelves, Shelving location: 2nd Floor Close shelf browser (Hides shelf browser)
No cover image available | ||||||||
658.8342 ZAL-M Marketing metaphoria what deep metaphors reveal about the minds of consumers / | 658.8342 ZAL-M Marketing metaphoria what deep metaphors reveal about the minds of consumers / | 658.83420994 NEA-C Consumer behaviour implications for marketing strategy / | 658.83420994 NEA-C Consumer behaviour implications for marketing strategy / | 658.8343 FOR-S The satisfied customer winners and losers in the battle for buyer preference / | 658.83430951 DOC-W Reckless / | 658.84 AMO-E The e-business (R)evolution living and working in an interconnected world / |
Includes index. enhanced 4th edition
All.
There are no comments on this title.