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Consumer behaviour implications for marketing strategy /

Neal, Cathy M.

Consumer behaviour implications for marketing strategy / [Book] : Cathy Neal, Pascale Quester, Del Hawkins. - 4th ed. - Sydney : McGraw-Hill, 2001, c1999. - xxxiii, 668 p.

Includes index. enhanced 4th edition

All.

ISBN: 007471693X

Subjects--Topical Terms:
Market surveys--New Zealand--Case studies.

Dewey Class. No.: 658.83420994

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