Customer chemistry [Book] : how to keep the customers you want-- and say "good-bye" to the ones you don't / Mary Naylor and Susan Greco.

By:

Naylor, Mary

Contributor(s):

Greco, Susan

Material type: Text

TextPublication details: Chicago : McGraw-Hill, c2002.Description: xvii, 234 p. : ill. ; 24 cmISBN:

0658001442 (hardback)
9780658001444 (hardback)

Subject(s):

DDC classification:

658.812 21

Other classification:

658.812

Summary: This volume shows readers how to reap more business from fewer customers by following Mary Naylor's approach to customer-relationship management and marketing (customer chemistry). Naylor realized that cultivating relationships only with her company's best customers - the ones that were satisfied, kept coming back, referred more business her way and had the highest profit margins - would save her tons of marketing dollars. By following this somewhat ruthless selective sales and marketing strategy, Naylor was able to turn her business completely around and it is now prospering.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.812 NAY-C (Browse shelf(Opens below))	Available		19020

Total holds: 0

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Previous	658.812 LIV-H How you do-- what you do create service excellence that wins clients for life /	658.812 MCK-C Customers are people- : the human touch /	658.812 MET-S Successful service operations management	658.812 NAY-C Customer chemistry how to keep the customers you want-- and say "good-bye" to the ones you don't /	658.812 PAY-H Handbook of CRM achieving excellence in customer management /	658.812 PAY-H Handbook of CRM achieving excellence in customer management /	658.812 PAY-H Handbook of CRM achieving excellence in customer management /	Next

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This volume shows readers how to reap more business from fewer customers by following Mary Naylor's approach to customer-relationship management and marketing (customer chemistry). Naylor realized that cultivating relationships only with her company's best customers - the ones that were satisfied, kept coming back, referred more business her way and had the highest profit margins - would save her tons of marketing dollars. By following this somewhat ruthless selective sales and marketing strategy, Naylor was able to turn her business completely around and it is now prospering.

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