Customer chemistry (Record no. 187588)

MARC details
000 -LEADER
fixed length control field 01534cam a22002894a 4500
001 - CONTROL NUMBER
control field 0000054893
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010926s2002 ilua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0658001442 (hardback)
International Standard Book Number 9780658001444 (hardback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.812
Item number NAY-C
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Naylor, Mary.
245 10 - TITLE STATEMENT
Title Customer chemistry
Medium [Book] :
Remainder of title how to keep the customers you want-- and say "good-bye" to the ones you don't /
Statement of responsibility, etc. Mary Naylor and Susan Greco.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 234 p. :
Other physical details ill. ;
Dimensions 24 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 0.00
500 ## - GENERAL NOTE
General note Include index.
520 ## - SUMMARY, ETC.
Summary, etc. This volume shows readers how to reap more business from fewer customers by following Mary Naylor's approach to customer-relationship management and marketing (customer chemistry). Naylor realized that cultivating relationships only with her company's best customers - the ones that were satisfied, kept coming back, referred more business her way and had the highest profit margins - would save her tons of marketing dollars. By following this somewhat ruthless selective sales and marketing strategy, Naylor was able to turn her business completely around and it is now prospering.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer satisfaction.
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Greco, Susan.
852 ## - LOCATION
Piece designation 19020
-- 995.00
Classification part 658.812 NAY-C
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 2-Good
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/18/2023   658.812 NAY-C 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 19020 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023