Services marketing [Book] : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Material type: TextPublication details: Delhi: : Pearson Educatin (Singapore), 2004.Edition: 5th edDescription: xx, 652 p. : ill. ; 29 cmISBN:- 8129704536 (paperback)
- 9788129704535 (paperback)
- Marketing -- Management
- Professions -- Marketing
- Service industries -- Marketing
- Customer services -- Marketing
- Buildings -- Environmental engineering
- Christianity and politics -- Netherlands -- History -- 18th century
- Christianity and politics -- Netherlands -- History -- 19th century
- Christianity and politics -- Calvinism
- Calvinism -- Netherlands
- 658.8 22
- 658.8
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 LOV-S (Browse shelf(Opens below)) | Available | 13055 | ||
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 LOV-S (Browse shelf(Opens below)) | Available | 13056 | ||
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 LOV-S (Browse shelf(Opens below)) | Available | 13058 | ||
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 LOV-S (Browse shelf(Opens below)) | Available | 13057 | ||
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 LOV-S (Browse shelf(Opens below)) | Available | 20075 |
Include index.
For graduate-level/MBA courses in Services Marketing. Significantly revised, restructured, and updated to reflect the challenges facing today's service managers, this text/reader/casebook combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition also features, eight current readings from leading thinkers in the field, and 15 compelling classroom-tested cases.
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