Services marketing (Record no. 186970)

MARC details
000 -LEADER
fixed length control field 03600nam a22004938a 4500
001 - CONTROL NUMBER
control field 0000054914
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060724s2004 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8129704536 (paperback)
International Standard Book Number 9788129704535 (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)70698948
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- NLGGC
-- SITPL
-- YDXCP
-- BTCTA
-- BGU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number LOV-S
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher H.
245 10 - TITLE STATEMENT
Title Services marketing
Medium [Book] :
Remainder of title people, technology, strategy /
Statement of responsibility, etc. Christopher Lovelock, Jochen Wirtz.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi: :
Name of publisher, distributor, etc. Pearson Educatin (Singapore),
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 652 p. :
Other physical details ill. ;
Dimensions 29 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 0.00
500 ## - GENERAL NOTE
General note Include index.
520 ## - SUMMARY, ETC.
Summary, etc. For graduate-level/MBA courses in Services Marketing. Significantly revised, restructured, and updated to reflect the challenges facing today's service managers, this text/reader/casebook combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition also features, eight current readings from leading thinkers in the field, and 15 compelling classroom-tested cases.
521 ## - TARGET AUDIENCE NOTE
Target audience note All
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
Topical term or geographic name entry element Professions
General subdivision Marketing.
Topical term or geographic name entry element Service industries
General subdivision Marketing.
Topical term or geographic name entry element Customer services
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Buildings
General subdivision Environmental engineering.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Christianity and politics
Geographic subdivision Netherlands
General subdivision History
Chronological subdivision 18th century.
Topical term or geographic name entry element Christianity and politics
Geographic subdivision Netherlands
General subdivision History
Chronological subdivision 19th century.
Topical term or geographic name entry element Christianity and politics
General subdivision Calvinism.
Topical term or geographic name entry element Calvinism
Geographic subdivision Netherlands.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Harnick, George
852 ## - LOCATION
Piece designation 13055
-- 572.36
Classification part 658.8 LOV-S
-- Saeed Book Bank
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 4
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 13056
-- 572.36
Classification part 658.8 LOV-S
-- Saeed Book Bank
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 3
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 13058
-- 572.36
Classification part 658.8 LOV-S
-- Saeed Book Bank
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 2
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 13057
-- 572.36
Classification part 658.8 LOV-S
-- Saeed Book Bank
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 20075
-- 634.00
Classification part 658.8 LOV-S
-- Alvi Book Bank
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 5
Piece physical condition 2-Good
Location JZL-CUI
852 ## - LOCATION
Piece designation 58777
-- 7652.29
Classification part 696 MCM-E
-- Rising Sun Educational Service
Sublocation or collection Ground Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
852 ## - LOCATION
Piece designation 58793
-- 4185.85
Classification part 284.2492 EGL-N
-- Rising Sun Educational Service
Sublocation or collection Ground Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired Total renewals Date last checked out
09/18/2023   658.8 LOV-S 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 13055 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023    
02/13/2024 1 658.8 LOV-S 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 13056 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023 1 11/02/2023
09/18/2023   658.8 LOV-S 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 13058 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023    
09/18/2023   658.8 LOV-S 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 13057 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023    
02/13/2024 1 658.8 LOV-S 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 20075 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023 1 11/02/2023