MARC details
000 -LEADER |
fixed length control field |
03600nam a22004938a 4500 |
001 - CONTROL NUMBER |
control field |
0000054914 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0001 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
060724s2004 njua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8129704536 (paperback) |
|
International Standard Book Number |
9788129704535 (paperback) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)70698948 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
BAKER |
-- |
NLGGC |
-- |
SITPL |
-- |
YDXCP |
-- |
BTCTA |
-- |
BGU |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
LOV-S |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lovelock, Christopher H. |
245 10 - TITLE STATEMENT |
Title |
Services marketing |
Medium |
[Book] : |
Remainder of title |
people, technology, strategy / |
Statement of responsibility, etc. |
Christopher Lovelock, Jochen Wirtz. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Delhi: : |
Name of publisher, distributor, etc. |
Pearson Educatin (Singapore), |
Date of publication, distribution, etc. |
2004. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 652 p. : |
Other physical details |
ill. ; |
Dimensions |
29 cm. |
365 ## - TRADE PRICE |
Price type code |
01 |
Price amount |
0.00 |
500 ## - GENERAL NOTE |
General note |
Include index. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
For graduate-level/MBA courses in Services Marketing. Significantly revised, restructured, and updated to reflect the challenges facing today's service managers, this text/reader/casebook combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition also features, eight current readings from leading thinkers in the field, and 15 compelling classroom-tested cases. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
All |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
All. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
All. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
|
Topical term or geographic name entry element |
Professions |
General subdivision |
Marketing. |
|
Topical term or geographic name entry element |
Service industries |
General subdivision |
Marketing. |
|
Topical term or geographic name entry element |
Customer services |
General subdivision |
Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Buildings |
General subdivision |
Environmental engineering. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Christianity and politics |
Geographic subdivision |
Netherlands |
General subdivision |
History |
Chronological subdivision |
18th century. |
|
Topical term or geographic name entry element |
Christianity and politics |
Geographic subdivision |
Netherlands |
General subdivision |
History |
Chronological subdivision |
19th century. |
|
Topical term or geographic name entry element |
Christianity and politics |
General subdivision |
Calvinism. |
|
Topical term or geographic name entry element |
Calvinism |
Geographic subdivision |
Netherlands. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Wirtz, Jochen. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Harnick, George |
852 ## - LOCATION |
Piece designation |
13055 |
-- |
572.36 |
Classification part |
658.8 LOV-S |
-- |
Saeed Book Bank |
Sublocation or collection |
2nd Floor |
Former shelving location |
Books |
Copy number |
4 |
Piece physical condition |
2-Good |
Location |
JZL-CUI |
|
Piece designation |
13056 |
-- |
572.36 |
Classification part |
658.8 LOV-S |
-- |
Saeed Book Bank |
Sublocation or collection |
2nd Floor |
Former shelving location |
Books |
Copy number |
3 |
Piece physical condition |
2-Good |
Location |
JZL-CUI |
|
Piece designation |
13058 |
-- |
572.36 |
Classification part |
658.8 LOV-S |
-- |
Saeed Book Bank |
Sublocation or collection |
2nd Floor |
Former shelving location |
Books |
Copy number |
2 |
Piece physical condition |
2-Good |
Location |
JZL-CUI |
|
Piece designation |
13057 |
-- |
572.36 |
Classification part |
658.8 LOV-S |
-- |
Saeed Book Bank |
Sublocation or collection |
2nd Floor |
Former shelving location |
Books |
Copy number |
1 |
Piece physical condition |
2-Good |
Location |
JZL-CUI |
|
Piece designation |
20075 |
-- |
634.00 |
Classification part |
658.8 LOV-S |
-- |
Alvi Book Bank |
Sublocation or collection |
2nd Floor |
Former shelving location |
Books |
Copy number |
5 |
Piece physical condition |
2-Good |
Location |
JZL-CUI |
852 ## - LOCATION |
Piece designation |
58777 |
-- |
7652.29 |
Classification part |
696 MCM-E |
-- |
Rising Sun Educational Service |
Sublocation or collection |
Ground Floor |
Former shelving location |
Books |
Copy number |
1 |
Piece physical condition |
1-New |
Location |
JZL-CUI |
852 ## - LOCATION |
Piece designation |
58793 |
-- |
4185.85 |
Classification part |
284.2492 EGL-N |
-- |
Rising Sun Educational Service |
Sublocation or collection |
Ground Floor |
Former shelving location |
Books |
Copy number |
1 |
Piece physical condition |
1-New |
Location |
JZL-CUI |