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Marketing metaphoria [Book] : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman.
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TextPublication details: Boston, Mass. : Harvard Business School Press, c2008.Description: xxi, 230 p., [8] p. of col. plates : ill. ; 24 cmISBN: - 9781422121153
- 1422121151
- 658.8342 22
- 658.8342
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8342 ZAL-M (Browse shelf(Opens below)) | Available | 33860 |
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| 658.8342 WEB-C Consumer behaviour | 658.8342 WEB-C Consumer behaviour | 658.8342 ZAL-M Marketing metaphoria what deep metaphors reveal about the minds of consumers / | 658.8342 ZAL-M Marketing metaphoria what deep metaphors reveal about the minds of consumers / | 658.83420994 NEA-C Consumer behaviour implications for marketing strategy / | 658.83420994 NEA-C Consumer behaviour implications for marketing strategy / | 658.8343 FOR-S The satisfied customer winners and losers in the battle for buyer preference / |
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