Marketing metaphoria what deep metaphors reveal about the minds of consumers /
Zaltman, Gerald.
Marketing metaphoria what deep metaphors reveal about the minds of consumers / [Book] : Gerald Zaltman, Lindsay H. Zaltman. - Boston, Mass. : Harvard Business School Press, c2008. - xxi, 230 p., [8] p. of col. plates : ill. ; 24 cm.
All.
9781422121153 1422121151
GBA851705 bnb
014575200 Uk
Consumer behavior.
Metaphor.
658.8342
Marketing metaphoria what deep metaphors reveal about the minds of consumers / [Book] : Gerald Zaltman, Lindsay H. Zaltman. - Boston, Mass. : Harvard Business School Press, c2008. - xxi, 230 p., [8] p. of col. plates : ill. ; 24 cm.
All.
9781422121153 1422121151
GBA851705 bnb
014575200 Uk
Consumer behavior.
Metaphor.
658.8342